Big Parma

Italian producers of parmesan cheese have been fighting against imitations for years. Now, makers of Parmigiano-Reggiano, as the original parmesan cheese is officially called, are slapping the microchips on their 90-pound cheese wheels as part of an endless cat-and-mouse game between makers of authentic and fake products.*

Next Time You Buy Parmesan, Watch Out for the Microchip by Eric Sylvers in the Wall Street Journal

It turns out that we should have been looking at Big Parma, not Big Pharma.