Big Parma


Italian producers of parmesan cheese have been fighting against imitations for years. Now, makers of Parmigiano-Reggiano, as the original parmesan cheese is officially called, are slapping the microchips on their 90-pound cheese wheels as part of an endless cat-and-mouse game between makers of authentic and fake products.*

Next Time You Buy Parmesan, Watch Out for the Microchip by Eric Sylvers in the Wall Street Journal

It turns out that we should have been looking at Big Parma, not Big Pharma.

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Goodbye Danny


I discovered after making the decision that I am not afraid of not existing, and that I think of death as going to sleep and not waking up. The last period has truly not been hard, except for witnessing the pain I caused others. So if you were inclined to be sorry for me, don’t be.

The Last Decision by the World’s Leading Thinker on Decisions by Jason Zweig in the Wall Street Journal

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